This week, at Singapore Shipping Week, Lloyd’s Register (LR) will unveil its newly structured LR Advisory service, designed to help address escalating regulatory demands, rising decarbonisation costs, and the increasing influence of digitalisation.
The move sees LR consolidate its Technical Advisory and Business Advisory divisions into a single, integrated LR Advisory team—reflecting its broader transformation from a classification society to a maritime professional services organisation.
The launch of LR Advisory marks a pivotal shift. No longer just a compliance support service, LR Advisory now offers shipowners, charterers, and financiers comprehensive guidance on regulatory adaptation, energy efficiency, and operational performance. The new service extends beyond traditional class clients, providing strategic support to alternative fuel suppliers, port authorities, and governments looking to future-proof their maritime strategies.
James Frew, LR Advisory Director, said: “Shipping is facing an unprecedented transformation. Historically, the industry has been reactive, but the scale and complexity of today’s challenges—from fuel transition strategies to digital performance optimisation—demands a proactive, strategic approach.
“It's about fundamentally rethinking how ships are designed, built, and operated. This involves embracing new technologies, exploring alternative fuels, and optimising performance to reduce environmental impact and improve profitability. We are now proactively shaping the future, rather than simply reacting to it.”
At the heart of this initiative is the increasing urgency of decarbonisation. With global regulatory pressures intensifying, LR Advisory offers in-depth guidance on alternative fuels, energy efficiency measures, and compliance strategies, ensuring that clients can future-proof their fleets while maintaining profitability.
Digitalisation is also a growing priority. The new advisory structure integrates advanced data analytics and digital tools that help owners optimise fuel consumption and operational efficiency, to deliver tangible financial and environmental benefits.
LR Advisory has broadened its client base to include charterers, oil majors, and future fuel suppliers - many of whom have never owned a vessel - offering strategic maritime guidance on infrastructure investments, regulatory adaptation, and market trends. National governments are also seeking LR Advisory’s expertise on infrastructure investment, port decarbonisation, and flag state strategy.
One of the most significant shifts is the new advisory team’s focus on the human element. From human-centric design and crew training through to organisational transformation and change management strategies, LR Advisory places a strong emphasis on building the skills and capabilities needed to adapt to a rapidly evolving landscape.
Frew said: “With nearly 150 experts globally, we are well-positioned to support businesses navigating today’s turbulent shipping markets. Whether it’s a small independent owner struggling with compliance or a multinational corporation investing in green shipping solutions, we’re here to help them stay ahead of the curve.”
About Lloyd’s Register
Trusted maritime advisors, partnering with clients to drive performance across the ocean economy.
Lloyd’s Register (LR) is a global professional services group specialising in marine engineering, technology and digital solutions. We were created more than 260 years ago as the world’s first marine classification society to improve and set standards for the safety of ships.
Today we are a leading provider of classification and compliance services to the marine and offshore industries, helping our clients design, construct and operate their assets to accepted levels of safety and environmental compliance.
We also provide advisory services and digital solutions, supporting fleet and voyage performance and optimisation.
Our digital solutions are relied upon by more than 30,000 vessels, following the acquisition of OneOcean in 2022 and Ocean Technologies Group in 2024.
In the race to zero emissions, our research, advisory and technical expertise and industry-firsts are supporting a safe, sustainable maritime energy transition.