Combined resources allow retailers to extend their range or diversify their portfolio without actually having to hold inventory

Wincanton and Virtualstock, a UK-based Software as a Service (SaaS) digital supply chain technology provider, have announced the details of a new strategic partnership. This move is just one element of Wincanton’s recently announced market-leading eFulfilment service, which includes partnerships with a number of innovative British technology companies. 

Virtualstock provides a range of digital supply chain and marketplace solutions, enabling retailers to easily and cost-effectively expand their online product range without the need to carry additional stock.

Virtualstock’s platform delivers integrated “Supplier to Consumer” (S2C) fulfilment functionality, allowing one retailer to sell another retailer or supplier’s goods without ever having to stock or deliver them, driving significant opportunities for revenue growth, while protecting margins by mitigating the impact on operating costs. When allied with Wincanton’s collaborative logistics capability, the two companies are able to rapidly transform a retailer’s ability to quickly respond to an ever-changing market.

Paul Durkin, Director for Home and eCommerce at Wincanton, said: “Rapid growth in online sales, coupled with new players in the technology market, is fundamentally changing the end customer experience for the better. This is putting retailers under real pressure to improve their customer service levels and, critically, to increase the breadth of their offer.

“This new partnership with Virtualstock helps Wincanton’s retail customers to respond to this challenge. By integrating Wincanton’s recently announced eFulfilment service with the Virtualstock platform, we’re able to expand retailers’ portfolios, without them having to hold stock. Instead, Wincanton takes care of all the logistics, in a seamless and integrated way.”

Andrew Mills, Executive Chair and CEO of Virtualstock, said: “We are delighted to be working with Wincanton to develop a remarkable new service for British retailers. The combined scale of Wincanton’s logistics capability with Virtualstock’s proven platform, really will transform a retailer’s business in a very short time. By using Virtualstock’s The Edge™, Wincanton’s customers can avoid lengthy redesigns of legacy systems leading to reduced time to market, compelling cost savings and, when combined with Wincanton’s logistics capability, rapid improvements in customer experience.”