During a private trip to Egypt, His Royal Highness Prince Henrik of Denmark extended the HRH Prince Henrik Medal of Honour and the Danish Export Association’s Diploma to Sami Salaheldin, Regional Director of Cimbria Unigrain in Egypt at a ceremony at the Helnan Dreamland hotel on 6 October. The ceremony took place in the presence of the Ambassador of Denmark, Pernille Dahler Kardel.
Cimbria delivers seed and grain storage complexes to Egypt, which is the world’s largest importer of grain. In the past, 30% of imported grain would go to waste, but thanks to modern storage facilities, this has been reduced. Salaheldin has had an important role in this.
“Sami Salaheldin has advised the Egyptian ministries, consultants and clients on how Danish technology can reduce the enormous losses of grain after the harvest,” says Søren Overgaard, CEO of A/S Cimbria, who has nominated him for the Medal of Honour.
DANISH TECHNOLOGY RECOGNIZED IN EGYPT
Cimbria’s projects in Egypt has made the way for more orders from Egypt.
“Sami Salaheldin’s effort has contributed to the general acknowledgment of Danish technology in Egypt. Ministers and decision
makers show great satisfaction with Cimbria’s solutions, and this strengthens the general perception of Denmark in the country,” says Pernille Dahler Kardel.
STEPPING STONE TO NEW PROJECTS
In August 2014 Cimbria received an order in Egypt financed with help from UAE, to deliver the market with 23 new silo complexes in 2015 and 2016. Although this means the need for grain storage in Egypt will be covered, Cimbria continues its work. The success in Egypt will be used as a stepping stone to new client segments and markets.
“We want to focus on the private sector for seed plants, cleaning facilities for the food industry, machines for treatment of herbs and spices as well as cleaning devices for the treatment of oil and wheat. At the same time, Cimbria Egypt will focus on the other markets in the Middle East and North Africa — we have silo projects in Sudan in the pipeline,” says Søren Overgaard, CEO of A/S Cimbria.